Archive for August, 2008

What is he thinking?

Friday, August 29th, 2008

For once, I’m going to put on my physician’s hat and give you the view from the other side.

So my patient has walked through the door and, in the same breath as blurting out that he’s suffering erectile dysfunction (ED). I know Pfizer Inc. did a wonderful thing when they invented Viagra, but that medication so dominates the public consciousness that many men seem have never even heard about Cialis or Levitra, let alone all the other treatments that are available and may be necessary.

So what was I thinking during the question-and-answer session and the physical examination?

Well, my first step was to review the medical records to see if there were any immediate clues. If there are existing diseases or one of the medications currently on prescription has an ED side effect, we have solved the case before we start. Still even though my patients are predictable, they are at least coming through the door to get treatment. Ten years ago that did not happen. The world is a better place thanks to Pfizer Inc. I should let you in on a small medical secret. About a quarter of all the cases that we see are drug-related. Usually, we simply change the medication and the ED goes away. Alternatively, we have to counsel lifestyle changes because the excessive alcohol consumption or recreational drug of choice is not doing the patient any favors.

The next most obvious possibility is Type 2 Diabetes. During the physical, I’ll look for acanthosis nigricans which are darker patches of skin in the arm pit or round the neck. I may also do a blood sugar test just to be thorough. Blood pressure tests out in the normal range, so that’s another good sign.

The questions are designed to establish whether we’re dealing with problems of desire (which could be psychological or physical), whether it’s purely ED or there are also problems with ejaculation and orgasm, and to check up on those lifestyle choices which could be the real problem.

If the testicles feel slightly smaller than I would expect, this can suggest a low testosterone level. Following the same idea and taking a quick overview of the body also allows me to look for any changes to the usual distribution of body hair or any enlargement to the pectorals (a polite way of suggesting that my patient may be developing small breasts). Any such abnormality can indicate problems with the hormone balance or the endocrine system. I’m also testing the pulses in both the wrists and ankles. If there are any circulatory problems, I’m likely to find a decrease pulse at the extremities.

So these are all the quick and easy explanations. In most cases, there is little to suggest the need to go on to further tests and I can then get into a discussion of the medication options. This is when the patient finally begins to look more comfortable again. We have finally come back to his original questions, except that I’m also telling him about Cialis and Levitra. Viagra may have the name, but Cialis in particular does have some interesting characteristics.

Phen advertisements

Friday, August 22nd, 2008

Pharm industry of Europe spend a million dollars a year to proove customers that they must take exactly that types of drugs that it wants.

It is easy to dismiss advertising as having little effect on consumer behaviour which is, of course, why companies spend so much on advertising campaigns. In the medical field, the adverts are intended to achieve specific goals:

  • to make a fame to the brand name;
  • to believe that the branded medications will remove the causes and return you to normal (whatever that is).
  • to accept links between everyday experiences and medical causes; and

The first adverts appeared in 1981 but, in 1983, the FDA imposed a moratorium to research the effect of the adverts on the public. In 1985, the moratorium was lifted because of fears that it was interfering with freedom of speech. Now adverts are permitted so long as they provide a “true” and “balanced” view of the product and its effectiveness. The FDA monitors compliance and can instruct a company to withdraw any advertisement it feels does not comply. Interestingly, some pharmaceutical companies now spend more on direct-to-consumer advertising than doctor advertising. Their view is that consumers can affect doctor behaviour.

In the area of
erectile dysfunction
, the advertising for cialis runs through a number of different forms. Like any prescription medication, it is aimed at relieving the symptoms of a medical condition. The wording proclaims, “It works!” as if that explains all the benefits of the medication.

Trust the pills to get you back to normal. People are praised because they cared about themselves and the effect their condition was having on their partners. By introducing others as victims, guilt at not getting the “cure” is increased - ED is a very bad thing. To support this, people are encouraged to begin the art of self-diagnosis and health management. The adverts give a few symptoms and suggest that those symptoms represent a disorder that can then be “cured”. It is uncommon to find the price of the medication mentioned, or any information about whether it is available on health insurance plans.

There is no doubt that this advertising educates the public about their options when faced by health problems and teaches them to believe that taking a pill is the best solution. When that medication is only available on prescription, it promotes business to the doctors. In the case of cialis, it is interesting to note that the FDA has never queried any of the adverts whereas there has been litigation alleging misleading advertising for competing medications. Add to this the fact that the word-of-mouth advertising for cialis has been and remains very strong, and it is easy to understand why this medication has taken so big a slice of the market so quickly.

Xanax is the most popular medication in Europe

Friday, August 22nd, 2008

Every year, Xanax has been winning the prize in the “most prescribed” category. Naturally, Pfizer, the manufacturer, loves these annual headlines. Government did help people to buy the drug because of it’s low price. But you can’t change the fact that it’s one of the benzodiazepines. That means it’s habit-forming. Take it for too long or at too high a dose and you’re likely to get hooked. So before you go down this path, think carefully. The US Government now accepts that prescription medications are routinely abused. You only have to go into the emergency departments of hospitals to see the truth of this.

Nowadays ot is obvious to everyone that xanax really does help people to get relief. But it’s not helpful to see drugs as the only solution. Yes, xanax relieves anxiety, but you don’t want to become an addict. You need to change yourself. This drug gives you a breathing space. Use that opportunity to get counseling and therapy. In the medium to long term, psychological support is the way to learn how to control your fear and worry. Live life the natural way, don’t pay endlessly for “help” through a bottle of tablets.

Pain, pain, go away! Don’t come back another day!

Wednesday, August 20th, 2008

One of the strange things about writing is working out what we take for granted. The problem is judging how much to explain. Usually we explain everything in too simple words. That’s everything you didn’t know about most things in big yellow packages. So here I am writing about ultram as the best painkiller, and then I realized I might be assuming that everyone knows all there is to know about pain - other than it hurts, of course. To fill in the gaps, I therefore offer the following quick guide (with my humble apologies if you already know all this). Pain is acute only when it’s really severe. A good example would be the pain you feel after you’ve been cut open for surgery. Apart from the scapel-wielding surgeon, the reason for this kind of pain is to act as a warning not to move around too much. The body is telling you that more movement is going to cause more tissue damage. So, ultram works well to give you immediate relief both while your body heals and as you begin to exercise again to rebuild muscle tone. If pain doesn’t go away for a long period of time it is called chronic. Many factors can contribute to converting short-term into long-term pain. It may be a function of the initial injury or disease, whether there is nerve damage, the onset of depression or age. The latest studies of neuroplasticity show that severe acute pain can become chronic because the process to limit the transmission of pain messages breaks down. Slowly the nerve system becomes more sensitive and you gain new habits. Again ultram can suppress pain signals but, this treatment should be accompanied by cognitive behavioral therapy to learn how to cope with pain. As with chronic pain, treatment with ultram slows down the pain and gives you a breathing space during which physiotherapy, relaxation training and other pain management techniques are applied. If the pain is localized at the site of an injury or some other physical problem such as arthritis, and you feel it as sharp, throbbing or aching, this is described as nociceptive. Treatment with non-steroidal anti-inflammatory drugs (NSAIDs) and stronger painkillers such as ultram are recommended.